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Type of work: Art Direction
Identity/magazine redesign proposal for danish homeless magazine "Hus Forbi". The magazine is being produced by voluntaries and people living on the streets. Hus Forbi is solely being distributed on street level by the homeless people, who earn 40% of the 20DKK one magazine is being sold for. This makes Hus Forbi more than just a magazine. It is the main mouthpiece of the homeless people and reference point in their turbulent lives.
In december 2006 Hus Forbi broke their own sales-record by selling 72.000 issues, which made them the second best selling monthly-magazine in Denmark (number 1 selling magazine was another lifestyle magazine called "Bo Bedre", meaning "Better Living")
In december 2006 Hus Forbi broke their own sales-record by selling 72.000 issues, which made them the second best selling monthly-magazine in Denmark (number 1 selling magazine was another lifestyle magazine called "Bo Bedre", meaning "Better Living")



